Table of Contents
- 1. What is a sales funnel and why use it?
- 2. Architecture of a high-performing Systeme.io funnel
- 3. Step-by-step tutorial to create a Systeme.io funnel
- 4. Conversion optimization: 7 advanced techniques
- 5. Examples of revenue-generating funnels
- 6. Frequently asked questions
1. What is a sales funnel and why use it?
A sales funnel is a sequence of web pages designed to guide a visitor from discovering your offer to purchasing, and even upselling. It's an essential tool for selling online 24/7 without human intervention.
Advantages:
- Automation of sales and email marketing
- Increased conversion rates
- Collection and segmentation of qualified leads
- Quick monetization of an offer even without a website
2. Architecture of a high-performing Systeme.io funnel
A well-designed funnel should guide the user smoothly with one objective per page. Here are the essential elements:
- Capture page: offer a lead magnet (ebook, checklist, etc.)
- Sales page: clear structure, storytelling, call-to-action
- Order page: simple form, guarantees, social proof
- Upsell/downsell page: complementary offer or good deal
- Thank you page: instructions + sharing proposal or action
3. Step-by-step tutorial to create a Systeme.io funnel
- Log in to your Systeme.io account
- Go to the Sales Funnels tab and click "Create"
- Choose the goal: Build your audience or Sell a product
- Select a template or start from scratch
- Add your pages and customize each step (texts, visuals, buttons)
- Define automations (emails triggered based on actions)
- Connect your payment gateway (Stripe, PayPal)
In less than 30 minutes, you can have an active and functional funnel ready to convert your visitors.
4. Conversion optimization: 7 advanced techniques
- Countdown timers: urgency effect to motivate action
- A/B testing: compare two versions of your page
- Limited offers: number of spots or access time
- Social proof: testimonials, security badges, press logos
- Color psychology: blue = trust, red = action
- Mini demonstration video: boosts engagement
- Facebook/Google pixel tracking: intelligent retargeting
5. Examples of revenue-generating funnels
🎯 Ebook + training funnel
A wellness coach offers a free ebook → email → €47 training → 1:1 coaching as upsell.
📈 Webinar + flash offer funnel
An SEO expert invites to a free webinar → pitches a limited offer → €17 downsell.
🏠 Local artisan funnel
Quote request form → automatic follow-up email → confirmed appointment.
"By applying this model, I doubled my conversions in 15 days."
6. Frequently asked questions
Do I need technical skills to use Systeme.io?
Not at all. The interface is intuitive, even for beginners.
How much does Systeme.io cost?
There is a free version with 3 funnels, 2000 contacts, unlimited emails. Premium plans start at €27/month.
Can I create multiple funnels simultaneously?
Yes, even with the free version.
Is Systeme.io suitable for infopreneurs?
Yes, it's one of the most used platforms in France by trainers, coaches, consultants and freelancers.